On the 29th of September White Stuff were offering 10% off to all customers who were wearing a tea cosy on their head and throughout the day were donating 10% of their profits to their own 'White Stuff Foundation'. This quirky fundraising gimmick is similar to the 'Give a Gnome a Home' campaign they ran last year to raise money for St Richards Hospice. They encouraged customers to adopt garden gnomes from their window displays and also sold limited edition gnome tea towels. I was lucky enough to be bought one of these by my sister and it took pride of place on the back of my bed room door! I really like the fun charity fundraisers White Stuff come up with. If I'd known i would have definitely worn my tea cosy!
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